15 AAPI-owned style brands to support
It’s Asian-American and Pacific Islander Heritage Month and one way to give back in this time of celebration is to support the culturally-owned businesses that make up the Asian community.
Following many anti-Asian attacks that have taken place this year, now is an optimal opportunity to show solidarity and show support.
In March, fashion and beauty industry leaders were among other notables who began using their platforms to raise awareness and again denounce anti-Asian racism.
The following month, SAG Award nominee Jamie Chung wore an Edie Parker handbag that read “Stop Asian Hate”.
The fashion and beauty industries rely heavily on influences, production and creativity from Asian cultures, as evidenced by everything from huge K-beauty trends to unique designs that typically appear on some of the most coveted catwalks. .
Familiarize yourself with a variety of fashion and beauty brands owned by AAPI:
The Glow Recipe creates naturally sourced fruit skin care products that work to help you glow from within.
Top products include Watermelon Glow Rose Juice Moisturizer which contains amino acid-rich watermelon extract, hyaluronic acid to plump the skin, and soothing herbs such as jasmine and peony extracts.
Led by South Asian Beauty Director Priyanka Ganjoo, who is enthusiastic about empowering her community through representation, Kulfi is where culture meets beauty. The growing brand currently offers everything from exciting Kajal eyeliners to fun stickers and accessories.
Patrick Ta has become a star-studded makeup artist, and his incredible makeup line echoes his work. Patrick Ta Beauty offers special products such as his all-in-one Creme Contour & Powder Bronzer duo as well as Major Glow On The Go body oil to help you shine.
Over the years, Jinsoon Choi has become a New York favorite for her gorgeous nail art during Fashion Week as well as her amazing salons.
Her huge range of nail polishes offers a wide overview of how you can go for your next minimalist or maximalist manicure.
Acaderma’s roots are planted in academia and led by distinguished professor Dr James Simon and award-winning IFSCC scientist Dr Shuting Hu.
Top-selling products include Better With Age Rejuvenating Rich Cream as well as Lunar Glow Brightening Serum.
Live Tinted CEO Deepica Mutyla originally went viral in 2015 for a video where she demonstrated how to hide dark circles with lipstick.
She then launched her company’s Huestick, a versatile stick and color correction tool available in three shades created to match a person’s undertones, hide dark circles and hyperpigmentation.
Today, the brand continues to roll out inclusive products and build community.
Peach & Lily
Powered by Korean beauty innovations, Alicia Yoon created Peach & Lily in 2012 to connect online shoppers to the best Asian beauty products. The company offers cruelty-free products that range from face masks to serums.
Founded by Korean American designer, mother and entrepreneur Ahyoung Kim Stobar, Joah Love is a line of high-end loungewear made locally in California. The company has matching mom and me outfits, face coverings and more.
Additionally, Joah Love donates a percentage of monthly sales to the AAPI Women Lead and the #ImReady movement.
3.1 Phillip Lim
The haute couture brand created by fashion designer Phillip Lim offers clothing, handbags, shoes, accessories and more.
Lim has also been very important in using his platform to help end Asian hatred.
Designed by sisters Oleema and Kalani Miller, Mikoh is a stylish swimwear and ready-to-wear brand that sells a variety of beach-ready styles as well as accessories.
Misho is a jewelry brand worn by celebrities such as Kylie Jenner and BeyoncÃ©. The brand describes each piece as âmodern architecture for the bodyâ.
Hosted by Malaysian-born designer Han Chong, Self-Portrait has become known for their uniquely designed dresses that often feature silhouettes as well as lace and floral prints.
Liang’s eclectic fashion line has been said to be “Lower East Side freshness meets Chinatown grandmother’s aesthetic,” by Fashionista and her overall vibe screams “cool kid.”
The brand offers everything from clothing to outerwear, accessories and jewelry.