Beyoncé is in love in the latest Ivy Park Drop – WWD
Love is in the air for Beyoncé and her legion of fans.
Just in time for Valentine’s Day, the artist is set to release Ivy Park’s latest collection, Ivy Heart, a capsule inspired by love.
Ivy Heart is the sixth iteration of the collaborative collection produced by Adidas. Beyoncé teased the launch on Instagram, first with an image of the words Ivy Park in puffy letters turning into a heart, then with several campaign photos, effectively whetting the appetite of her rabid fan base looking for more. details.
Now the secret is out.
The gender-neutral line, which features inclusive sizing, will run the gamut from fashion and performance apparel to footwear and accessories. It will be available on the Adidas e-commerce site on February 9 and in stores from February 10.
This season’s drop theme is love yourself and ticks the boxes for Beyoncé’s love of athletics and fashion with her velvet dress and tracksuit, faux latex puffer jacket, piqué and its sequined feather duster. Accessories include a five-panel hat, clutch and a heart-shaped belt bag.
In total, there are 30 apparel styles, 10 accessories, and five shoe styles, available in unisex, regular, and oversized fits in sizes ranging from 3XS to 4XL.
Ivy Heart also offers new shoe silhouettes, including a version of Adidas’ Stan Smith sneaker that comes in off-white with a rubber midsole. The collection features a new silhouette, the IVP Superstar Plum, a mule-style shoe inspired by the Adidas Superstar, also available in off-white, as well as an IVP swim slide in red and an Ultra Boost in hot pink.
The color palette centers around reds, pinks and neutrals and includes Candy Paint, Lipstick Smudge, Raspberry Beret, Red, Red Whine and Cheeks, an off-white shade. The line offers a number of tactile materials, including velvet, rib knit, spandex, jacquard, jersey and faux latex.
A campaign created for the launch features a diverse cast including actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter, actor Troye Sivan, model and actress Shu Pei and actress/comedian Naomi Watanabe.
The cast are dressed in pieces from the line – all in different shades of red, of course – and photographed with enhanced lighting techniques that evoke thoughts of love and positivity, a hallmark of the brand.
Prices range from $30 to $300 and include latex baseball cap for $40 and slide for $50, heart lip bag for $90, latex parka for $250 and sequin duster for $300 $. Shoe prices range from $100 for the Stan Smith and $150 for the Superstar Plim to $200 for the Ultra Boost.
Ivy Park’s most recent collection was Halls of Ivy, a line created for adults and children as a way to unite people regardless of background, color or creed, while celebrating the creativity of each. It dropped in November. Other collections have had themes centered around black cowboys and rodeo, swimwear and ski-inspired clothing.
The first Ivy Park collection under Adidas debuted in January 2020 and sold out within minutes. Beyoncé originally launched the brand under Topshop in 2016, but parted ways with the company and assumed full ownership of the label before partnering with Adidas in 2019.