Blow Dry Bar Franchise Fuels Rapid Statewide Growth

April 29, 2021 // Franchising.com // NEW JERSEY – Blo Blow Dry Bar today announced the signing of a two-unit franchise agreement to expand its presence in The Garden State. The deal sparks momentum for development as Blo Blow Dry Bar aims to bring 20 new locations, through strategic franchise partnerships, to the state over the next five years.

Currently, Blo Blow Dry Bar has four successful locations open and operating in Franklin Lakes, Jersey City, West Orange and Bernardsville. Building on this success, the new two-unit agreement will bring one location in Morristown, slated to open in Q4 2021, and an additional location, with an opening date slated for late 2022 or early 2023. .

Behind the recent development of New Jersey is the dynamic husband and wife duo, Shar and Alichia Pourreza. Shar grew up in Santa Monica before moving to New Jersey 30 years ago and now heads a large energy team at a Wall Street investment bank and owns a small business called Pristine Auto Spa. and Service Center. Alichia is a born and raised ‘Jersey Girl’ with extensive business experience as a part owner of her family’s kitchen and bathroom manufacturing business. Throughout his time in the family business, Pourreza [Alichia] supervised sales, marketing, distributor relations and day-to-day operations. With two young children now in school, Alichia can’t wait to focus on her new business full time.

“I have a background in business and love fashion, hair and makeup,” Pourreza said. [Alichia]. “After selling our family business, I was looking for new opportunities. I visited a Blo Blow Dry bar in New Jersey and fell in love with everything about the business and the blow molding process. It was always my goal to return to work after the birth of my children and I knew my career path would eventually lead me into the beauty industry. Blo Blow Dry Bar is a small business with immense corporate support that I can manage and feel comfortable and confident doing it on my own. “

“New Jersey is ripe for growth in the blow-dry bar space,” said Patrick Pantano, vice president, franchise development, Blo Blow Dry Bar. “The region’s demographics and high population density will allow us to expand our footprint on the East Coast. We are delighted to welcome Shar and Alichia to the Blo Blow Dry Bar family of franchises and look forward to their continued growth and the incredible impact they will have in their community.

Blo Blow Dry Bar’s mission is to create a space where people of all ages, ethnicities and orientations are welcomed, represented and feel magnificent while emphasizing the need for personal care and well-being. Combining sophisticated design with a fun and energetic environment, Blo cultivates a smooth and enjoyable experience for guests upon arrival, during and after their services. Expert-trained bloers are available for viewing seven days a week to meet the needs of all clients. The brand’s hairstyle menu includes seven signature styles – from a sleek ponytail to crisp, bouncy curls. Blo Blow Dry Bar also offers on-site expert artist makeup services to help patrons look and feel amazing on any occasion.

The growing franchise of drying bars is only at the start of the track, claiming its leading position in the industry of $ 47 billion per year and continues to grow at a rapid rate. Every year more and more cities around the world are painted pink. Every day a new guest discovers how wonderful the blowing experience can be. Superior service and consistent results are a top priority for all customers as well as for franchise partners. The brand goes beyond beauty – it is strategically positioned to meet growing customer demands in the wellness and personal care industries with an established foundation for business success.

SOURCE Blo Blow Dry Bar

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