Fashion houses look to a different heritage with their anniversary celebrations
Essentially, the measure of a fashion brand‘s success often lies in its longevity. As the industry is considered to be blazingly fast, names that can go on for years are often celebrated for their legacy.
Recently, several major brands marked a milestone in history. The Michael Kors label turned 40 this year – in which the ‘birthday party’ turned New York’s Times Square into a grand parade.
Iconic faces who rose to fame alongside the American designer in the ’80s and’ 90s (like Naomi Campbell) have teamed up with the current crop of computer models to present a lively and vibrant collection.
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The theme was “Opening Night” and that meant everyone had the freedom to go out once the world reopened. As such, cosmopolitan party looks filled the collection for Fall / Winter 2021.
“For my 40th anniversary collection, I was really thinking about the joy of getting dressed and going out for a night on the town,” Kors said, in the show’s notes released to the media.
Highlights included re-released designs like a monochrome red look from the Fall / Winter 1991 runway show and a belted white dress first spotted on Cindy Crawford on the Fall / Winter 1992 runway show.
All 16 looks were even equipped with a QR code that unlocks track clips from their prime. That said, the show thief is Campbell wearing a black sequined dress and woolen coat.
âThis collection aims to make every moment a special occasion and to feel confident, glamorous and upbeat,â Kors said of their truly special celebration ready-to-wear line.
On the other side of the Atlantic, the British leather goods brand Mulberry also celebrated an important milestone: its 50th anniversary. A new lasting manifesto was then launched to commemorate the occasion.
Mulberry is committed to embracing a regenerative and circular model, encompassing the entire supply chain, from the field to the wardrobe by 2030. This attempts to answer the question: can leather ever be sustainable?
Six key actions of change have been identified to achieve what the brand calls âbold commitmentsâ. These include extending the life of products through repair and restoration, as well as developing the least carbonaceous leather in the world.
CEO Thierry Andretta said Mulberry is committed to creating a hyper-local and hyper-transparent âfarm to finished productâ sourcing model, which he is extremely proud of.
âAt Mulberry, we’ve already taken significant steps to embed sustainability throughout our business, but today we deliver our commitment to a transformative change agenda, incorporating principles of regeneration and circularity throughout our business. supply chain.”
In Italy, Gucci celebrated its 100th anniversary with a collection combining the old and the new. Dubbed Aria, it offered a metaphorical ride through the spectacular and beautifully colored past of the fashion house.
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Creative Director Alessandro Michele paid tribute to the various influences that have come to form Gucci’s DNA over the years, culminating with a look to the future – the âhackâ involving sister brand Kering, Balenciaga.
âDemna (Gvasalia) really liked the idea of ââme using her styles to transform them into something else,â said British Vogue Michele. “It’s not stealing fashion from other designers, but I went to a friend’s house to steal.”
The eyes of the parade carried the incomparable hand of Gvasalia de Balenciaga. The signature styles of the two brands have merged to form a new look born from a heritage that evolved a century later.
âWe walk into a club, neon lights and cameras, but find that the party we deserve doesn’t happen in the lobby of a 1920s London hotel. It’s kind of like a deep, ecstatic dive into all that we are missing today, âthe press release explains.