From salvaged jewelry to executive changes, this week in eco-fashion – WWD
Recovered jewelry to know: British ethical jewelery brand Lylie values dental waste and e-waste for its innovative efforts, but goes one step further.
Since 2017, founder Eliza Walter has sourced the materials for her designs from a UK refinery, in many cases using 100% reclaimed silver from discarded phones, tablets and computers. Contemporary jewelry for men and women starts at £70 and goes up to £11,000 for bespoke engagement pieces. All diamonds and gemstones used are old stones grown in the laboratory or recycled.
This week, Lylie announced her ‘Gold Exchange’, a recycling initiative which allows customers to recycle any broken or unloved jewelery at her West London studio (or through a prepaid shipper) in exchange for credits for a new gem. Lylie said she was offering customers 7.5% more than current market value to encourage recycling. Lylie also offers ‘in-box’ casting, which means customers can reuse the exact metal they supply for their fine jewelry, ensuring a closed-loop process.
The Greens : Apparel Impact Institute – which recently launched a $250 million climate fund for fashion – is on the rise. The institute recently welcomed Stephanie Warrick as Director of Industry Engagement. She will be responsible for Aii’s programmatic partnerships with global brands, manufacturers and service providers. Already, the pioneer of circular design has Lululemon, H&M and others in its camp.
On Tuesday, sustainable loungewear supplier Chargeurs also named a new executive. Joining as Managing Director, Nancy Braunstein counts Marzotto Group, Zegna Baruffa Lane Borgosesia and Milliken & Co. in her decades of experience. She will lead the North American activities of Chargeurs.
In other events, Eileen Fisher Inc.’s veteran circularity manager, Carmen Gama, was recognized last week for her work repairing and salvaging clothing as a New York David Prize finalist. The internationally acclaimed recognition spotlights social justice innovators and advocates improving the city and will present five finalists (out of 22) with $200,000 in no-strings-attached funding.
If selected, Gama intends to scale her unique refurbished model under her company “Make Aneew”.
Do you have dirt? : The laundry startup backed by sustainability entrepreneur Veronica Chou, model Soo Joo Park and actor Henry Golding is gearing up for some moves in August. Starting August 15, Dirty Labs will be rolling out to Whole Foods stores as its biggest retail expansion yet.
The company also closed a $4 million raise (for a total of $8.1 million), highlighting growing investor interest in alternative cleaning solutions. Dirty Labs launched in October 2020.