Monica and Karishma’s Celebrity Favorite JADE Now Uses PETA-Approved Vegan Label
Driven by renowned designer duo Monica Shah and Karishma Swali’s commitment to using no leather, bridal and luxury fashion brand JADE is the latest company to join the PETA India – PETA-Approved Vegan – program to label its items vegan.
PETA India works with designers and brands in the fashion industry to bring you animal-friendly styles. And with PETA-approved vegan products, JADE offers today’s consumers the gift of conscious luxury. “As a proud local brand, JADE has embraced the era-ahimsic Gandhian values of mindfulness, compassion and respect for all life forms,” says fashion designer Monica Shah, adding, “As the show our vegan pieces, you can create great unique pieces -luxurious and kind products without harming any animals.
A favorite brand of celebrities, over the years JADE designs have been adorned by stars such as Priyanka Chopra Jonas, Lady Superstar Nayanthara, Shibani Dandekar, Vani Kapoor, Sonali Bendre and Tara Sutaria to name a few. Known for creating exquisite, handcrafted garments so intricate they require thousands of hours of embroidery, JADE can now boast options free of silk, leather, wool and other animal-derived materials.
The designer duo launched Made for Love, a collection of high-end accessories, bringing the brand’s vision of cruelty-free luxury to life while toasting the values of veganism and mindfulness. In collaboration with PETA, the collection designed for men and women includes shoes adorned with Italian satin and Japanese crystals and bags crafted in silver, denim and gold-plated enamel.
“Anchored in our core design ethos of responsible production practices, uncompromising craftsmanship and accountability, these specialty accessories catalyze an ongoing dialogue towards creating alternatives to animal leather. Versatile, timeless and made by indigenous artisans, each accessory speaks a unique language that I am truly proud of,” says Monica Shah.
Appearing throughout the products, the attractive PETA Approved Vegan logo makes it easy to spot animal-friendly items. The certification authenticates handbags, shoes, apparel, accessories, furniture and home décor items made from vegan rather than animal-derived materials such as leather, silk, wool, fur and feathers.
“JADE by Monica and Karishma was one of 33 leading creative/designer brands who are committed to using no leather, and as a conscious couture brand, their deep-rooted commitment to sustainability and luxury Cruelty-Free led them to launch their first premium vegan accessory line in association with PETA India,” says Monica Chopra, Senior Media and Celebrity Projects Coordinator for PETA India.
She further adds, “Love for animals and our planet, as well as the rejection of violence and cruelty, is the philosophy on which PETA India was founded, an ethic we share with JADE, a brand without leather. JADE shows that true luxury means wearing kindness on its sleeves. Every stitch, accent and bead of JADE’s handcrafted vegan apparel and accessories reflects the brand’s compassion for animals.
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