The Best Charm Jewelry to Buy Now
For some people, each personal milestone is just another excuse to add a charm to their jewelry collection: an anniversary, a new romance, even the end of a relationship. “We’ve heard incredible stories of friends giving each other strength charms to help them through breakups,” said Alighieri founder Rosh Mahtani. vogue. “The idea of collecting them, like fragments to mark significant moments in life, is so magical. My most treasured charm is the one my father bought me when I was going through a rough patch; it’s a little rose gold drum.
While Alighieri’s charm jewelry is loaded with powerful symbolism (it’s a Dante-inspired brand, after all), Chopova Lowena’s deliciously wacky creations are covered in candy-colored patterns including butterflies – the brand’s signature – as well as hearts, smileys and dolphins.
The brand’s kitschy designs are refreshingly modern, but they’re decidedly similar to the gems you might have worn in your youth (90s and 2000s babies, we’re looking at you). And what’s a classic charm without a touch of customization? Chopova Lowena offers that too. In fact, the swinging alphabet dog bone pendants are a team favorite. vogue.
Year 2000-inspired charms can also be found at Greek brand Mayol – which specializes in snappy bracelets, anklets and necklaces adored by Gen Z magpies Dua Lipa and Mia Regan – and Beepy Bella, based in New York, whose whimsical creations have received Bella Hadid’s modeling stamp of approval.
Celebrities went wild for the equally nostalgic necklaces from Ian Charms, a Los Angeles-based brand offering playful pearl jewelry. The brand’s founder, Lisa Sahakian, previously said vogue: “I love that my necklaces follow no rules and are 100% customizable. Each piece can become so personal and I learn so much about each client. (Dua even ordered a charm that features the face of her dog, Dexter.)
Jeweler Cece Fein Hughes goes one step further, describing the charms as “a miniature treasure chest[s] stories in the form of a ring or a pendant”. Ian Charms is all about the Y2K aesthetic, but Cece dives deeper into the story, creating jewelry inspired by fairy tales and traditional tattoos. The budding designer’s delicate pendants are crafted from recycled gold and decorated with hand-painted enamel engravings, meaning each piece is completely unique.
Foundrae’s jewels are also champions of enamel. Beth Bugdaycay, who founded the brand in 2016, has attracted the likes of Kamala Harris, Emily Ratajkowski and Gwyneth Paltrow with her narrative charms and medallions.
Meanwhile, Pi London is leading the charge on the vintage front. According to founder Isobel Procter, the London-based supplier stocks “everything from Victorian insects and fruit inspired by Darwin’s discoveries, to star signs and letters from the 1970s, to diamond and gold daisies from the 90s”, sourced from of its vast network of auction houses and antique dealers. Procter echoes the opinions of his fellow jewelers: “Charms always make you smile and each charm you find means something different to each person.” And isn’t that half the fun?
Read more: The best initial necklaces