Trendy socks: the summer fashion must-have | Accessories
FAshion loves nothing more than building hype around sought-after, rare and expensive designs, such as it-bags with waitlists and six-figure sneakers. But the items that should bring kudos to what you’re wearing this summer are…socks.
The average sock drawer is usually a fashion-free zone, but this humble accessory is now becoming a way to add style to an outfit – so much so that some socks are being sold well above their retail value on online shopping sites. resale.
StockX, the popular resale site for streetwear, reports that socks from Hidden NY are particularly in demand. Bought new for $14 (£11), they sell for up to £166 on the site. Other popular brands include Bape, Fear of God and Chrome Hearts. A three-pack of the latter brand’s socks, featuring a lips design, are on sale on the site for £200. By contrast, a three-pack at Marks & Spencer costs £15.
Socks have become a style statement over the past five years, especially when worn with slides or sandals. Celebrities like David Beckham, Kanye West, Pharrell Williams, Tyler the Creator and Justin Bieber have all endorsed this look, and it’s been seen on the catwalks of brands like Dior Men and Ahluwalia.
Gary Armstrong, Fashion Director of Circle Zero Eight, is frequently photographed at fashion shows in outfits with statement socks. He says they’re “an eternal style staple, and updating your sock wardrobe for 2022 is an absolute must.”
Socks and sandals are now so common that photos of Rishi Sunak’s government preparing the budget in 2021 showed the Chancellor in a pair of Palm Angels sliders and white socks.
Not even Sunak wearing the look has deterred the rise of socks as a statement piece, but celebrities such as Bieber, Williams and Bella Hadid have subtly changed the way they wear them. Instead of sliders, they wore shorts with sneakers and calf-raised socks.
Jesse Einhorn, senior economist at StockX, says socks are popular with consumers because they’re a savvy way to shop for a brand when bulkier items — t-shirts or hoodies — are too expensive: “More 10,000 packs of Supreme x Hanes socks have sold on StockX in the past two years, and the average resale price is just over $30 (£23.80)… For budget-conscious shoppers who are looking to own a garment with Supreme’s logo, these socks are an attractive option.
Sock sales up 70% year over year on Matchesfashion.com. If earlier the focus was on socks as practical accessories, now they have become more considered. “Wearing luxury socks with leather shoes has definitely been a priority,” says Damien Paul, menswear manager. “However, we saw that our client also sees socks as a statement, wearing a statement sock as a subtle nod to logos.”
Einhorn also credits the rise of trainer culture. “With so many people obsessing over what they wear on their feet, it seems only natural that socks are a flexible new style,” he says. “They’re the perfect way to elevate your sneaker game.”